"Keep aiming high and beyond”

When I joined AUDI AG in 1998, I was inspired by the dynamism and positive forward-moving spirit. In the almost 20 years I have been working for the brand, I had the opportunity to work on many exciting topics: whether setting up new sales structures for the Asia-Pacific region, overseeing marketing activities in Hollywood (for example, on the film project I, Robot) or digitizing business processes in design. Now, I drive innovation at Audi Denkwerkstatt by building digital ventures together with brilliant founders.

"you can move the world with stories"

This attitude has always fascinated me and runs through my life like a red thread. Behind every idea are stories that have their own dramaturgy. Capturing these narratives and carrying them forward is what drives me - whether as a journalist, traveler, friend or press spokesperson. Especially in times of change, communication in all its facets plays a special role for me. At Audi Denkwerkstatt, we aim to write the script of the future.

"don’t be afraid of challenges, tackle them”

I am a creative thought leader with over 5 years of experience in building new digital tech ventures in the startup ecosystem. I strongly believe in the power of co-creation and networking and have a passion for enabling high performance teams in an agile and fast environment. The Audi Denkwerkstatt team grew from co-workers, to friends, to family. Together we create ideas, build networks and pave new paths.
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“positive thinking is the key to success”


I am an organizational talent and love working with people all over the world. For me, the focus is always on people. I truly believe in the power of connecting, communications, and cross-business collaboration. At Audi Denkwerkstatt, we all share these beliefs, which makes it the perfect place for personal development and growth. My mission as operations manager is to support the team, spread a positive spirit, and continue to drive change.

“if you don’t like the road you’re walking, start paving another one”

I was always keen to understand how things work - this led me to study engineering with a focus on automotive technology in fast-growing China, where I grew up. After having worked in the supplier industry between China and Europe, I started my Audi journey in the research and development department of Audi China in 2019. My passion for innovation management and my knowledge of Asian entrepreneurship are now unfolding at Audi Denkwerkstatt. In this ecosystem I found the freedom that enables me to dream big, imagine and create innovations with other creative minds.

"step out of your comfort zone to find growth”

In my career, I have had the opportunity to gain deep insights into the different phases of technical development – from strategy, to ideation, pre-development, and series development. Most recently, I lived and worked in China for three years, where I learned how important it is to understand customer needs for a successful product. What I love about working at Audi Denkwerkstatt is that I get to share my passion for discovering new technologies and growing beyond myself with others. As a former intrapreneur I know the struggles of starting a business, but being passionate strengthened, encouraged, and guided me through tough times.

“give people space and visibility – and growth will follow”


I am a curious and energetic visionary always looking for new catalysts and challenges. Throughout my career, I have gained deep knowledge in strategy development and customer orientation. In my time as an intrapreneur at Audi Denkwerkstatt, I experienced new ways of collaborating and the benefits of diversity for driving innovation and inspiration.I truly believe in the power of a diverse team where space and visibility for its members and ideas are key for growth. My mission as venture developer is to discover new paths together with passionate minds and to grow beyond ourselves.

“A broad range of perspectives, experiences and skills are critical to achieve a team's full potential”

As a Venture Developer, I value the importance of fostering an environment where everyone feels included and respected. To achieve a team’s full potential, bringing together a wide range of perspectives, experiences, and skill sets is crucial. I am driven by a deep passion for creating a culture of honesty, transparency, and empathy. With my commitment to collaboration and teamwork, I strive to inspire and motivate my colleagues, creating harmony in the work environment. I work behind the scenes to support my colleagues and amplify their best qualities. My focus on people-centric initiatives reflects my belief that collective efforts and team synergies can drive business innovation forward.

“if it scares you a bit, it might be worth trying”


With a diverse set of skills in the area of business development, consulting, and IT, I am both a generalist and a hands-on problem-solver. Having worked as a Senior Project Manager in several roles and business areas across the globe at AUDI AG, I know what it takes to create a successful business model. I specialize in methodical skills like design thinking and problem-solving to team building, operations, and leadership. I’m passionate about getting things done, inspiring myself and others, and trying new things every day. Stepping outside my comfort zone, I also started my own business recently. At Audi Denkwerkstatt, I aim to convey my knowledge and empower the next generation of entrepreneurs to unleash their potential.