let's build together

Audi Denkwerkstatt is the digital innovation spearhead of the AUDI AG. Recognized and awarded for running one of the most successful Intrapreneurship programs in Germany, (joint study by Infront Consulting and the magazine Capital, 2019 and 2020), we are launching together with our collaboration partner Techstars a new Entrepreneurship program for ambitious founders: The Founder Innovation Lab.

Our mission: Developing sustainable solutions for the human need of mobility in a digitized world.

The Founder Innnovation Lab is razor-focused on realizing this mission together with you: We support your ambitions all the way towards building a successful venture in the field of mobility. You receive full support to unleash your potential and turn into the founder you always dreamed to be.

From day one, you gain profound venture building expertise, as well as opportunities to connect with a powerful partner network of mentors, founders and investors.

But most importantly: Even if you already founded a startup or are still on the journey to find a perfect co-founder, you have the opportunity to become part of a community of exceptional people driven by the same passions and ambitions.

Come build with us!

The application period for Founder Innovation Lab 2023 has expired. We will inform you here as soon as the application phase for 2024 starts.

Stay tuned for updates!

join us

At Audi Denkwerkstatt, our daily doing and the way we approach challenges is shaped by our strong belief in customer centricity.

Together with you, we aim to build digital ventures that address the most pressing needs and questions of users in the context of mobility. The program of the Founder Innovation Lab is designed to help entrepreneurs build and grow businesses to deliver digital solutions in the following areas.

the in-car & out-of-car experience

People spent a lot of time in cars due to daily commutes or extended travel. This kind of time is a deeply valuable part of life, with many opportunities for meaningful activities inside and outside the car.

How might we improve precious in-car & out-of-car time with digital solutions to create meaningful experiences?

the charging experience

One of the keys to increase adoption & satisfaction rates for e-mobility is a well-designed charging experience and energy services that can reduce the effort and value the time of electric vehicle users.

How might we improve the charging experience for electric vehicle users before, during and after the charging process with innovative digital solutions?

the health experience

Mobility is a central part of life. There is a lot of untapped potential within mobility to help users taking care of their physical & mental well-being.

How might we help our costumers to increase their mental & physical well-being in the car and on the go?

the community experience

Humans are social beings. It is part of a fulfilling existence to connect with like-minded people who have the same interests and share the same lifestyle. That’s the spice of life!

How might we add value to a supportive Audi community, that enriches our customers’ lifestyles and connects them with like-minded people and offers meaningful content?

the wild card

(services beyond mobility)

Living life to the fullest extends beyond mobility. The opportunities for making life easier and for creating daily joy are abundant. Sky is the limit! No idea is crazy enough!

How might we make the life of our existing & potential new customers easier and enable them to make the best of their time & space with unexpected, exciting & utterly unique digital experiences?

our history

Born in 2016, Audi Denkwerkstatt started as an innovation hub exploring trends in urban mobility and developing agile work methods. Since then, the Audi Denkwerkstatt has evolved into an award-winning intrapreneur program with over 120 intrapreneurs who have successfully completed our unique 6-months ideation process. During our transformation journey, we have constantly embraced change and fostered a culture of courage and curiosity. Today, we are ready to take the next step: Building on almost 6 years of expertise in successful venture building, we want to leverage our impact by opening up to external founders.

  • 2x

    Winner of “Best Innovation Lab in Germany”

  • (joint study by Infront Consulting and the magazine Capital, 2019 and 2020.)

  • 120+


  • 300+

    Cross-industry contacts